Toxic Love

Toxic Love is a fictional line of protective clothing (PPE) designed for cosmetologists who are at risk of gynecological harm as a result of workplace hazards (toxic chemicals, fumes, etc). Along with the clothing line, I designed mock-ups of fictional beauty campaigns that at first glance look innocuous, but upon a closer look highlight the poorly regulated toxicity of beauty products. Finally, this project has a podcast that features four women in discussion about the garments and their impact on women’s health design. 

MY ROLE

CREATIVE DIRECTION

PHOTO EDITOR

PODCAST PRODUCTION & HOST

TEAM
SARA KHAN, FABRICATION

WES HUTCHINSON, AUDIO ENGINEER
THE GRAND MESS, AUDIO COMPOSITION

WALER EDLEMAN, PHOTOGRAPHY

Project Consultants: Sparrow Fox / Hair Colorist, Lara Adler / Environmental Toxins Expert, Michelle Miller Fisher / Author of Designing Motherhood, Carol Downer / Feminist Activist & Civil Rights Lawyer, Dr. Lauren Demosthenes / Obstetrician-Gynecologist

CREATIVE DIRECTION

Through the design of Toxic Love I imagine new forms of women’s protective gear designed specifically for women to protect their gynecological health. The designs are inspired by protective safety wear and BDSM gear, combining colors, patterns and fabrics from both garment categories.

THE IMPACT

Personal Protective Equipment (PPE) has become everyday fashion. Along with this change, critics have noted that PPE is designed for a male template and male-dominated industries and the current forms of protective gear worn in industries such as medicine, factory-work and construction put many women’s bodies at risk — it hinders rather than protects. Toxic Love seeks to counter those standards.

A MOODBOARD SNAPSHOT

A brief look at visual and conceptual inspiration: BDSM masks, feminist zines, PPE, MIT's aging suit and Lucy McCrae's sci-fi body architecture.