For four years, I worked with producers, composers and brands to create original and curated music for products, physical / digital experiences and advertising. I helped guide the creative direction of the music inspired by unpacking a brand’s identity and story, audio touch points, cultural context and desired emotional impact. This often involved in-depth user, technology and space audits to understand where sound and music could enhance visual, spatial and technology experiences. 

Sonic Branding

MY ROLE:

SONIC INTERACTIO DESIGNER
LEAD DESIGN PRODUCER

COMPANY 
MADE MUSIC STUDIOS

CLIENTS WORKED WITH
CITI BANK, AT&T, CMT, PARAMOUNT TV, ALZHEIMER'S ASSOCIATION, ULTA BEAUTY DELOITTE, iROBOT, TELEDOC, ZIP RECRUITER.

 

PARAMOUNT NETWORK..................................................................................................................................................Available Upon Request
ALZHEIMER'S ASSOCIATION...........................................................................................................................................Available Upon Request
CMT NETWORK...........................................................................................................................................................Sonic Logo & CMT Presents

 

CMT GRAPHICS BY GREG HANH LEE