Allbodies is the first online health education platform designed to bring together expert health advice and wellness solutions across the categories of sex, mind, body and culture. I helped Allbodies navigate a major product redesign, switching from a membership offering to single bundle classes as well as a visual brand shift. The visual imagery references cultural events: the removal of the adult only category from eBay or the censorship of female nipples on online platforms. 

Allbodies Product Refresh

ROLE
PRODUCT STRATEGY

WEB / MOBILE DESIGN
CREATIVE DIRECTION
BRAND POSITIONING

COMPANY

ALLBODIES


 

ART DIRECTION

Re-imaging our relationship to the body by removing the body from everyday contexts. Faces are cropped from brand imagery, bodies are made into geometric shapes and placed on colored backgrounds — allowing for focus to shift to the skin, curves and unique beauty of allbodies.

"Solving lady-part problems, one period at a time."

As part of the brand redesign, we pivoted to selling single classes across the four categories that we believe impact holistic health: sex, mind, body and culture.

"Our mission is to set a new standard of healthcare. We provide you with
judgement-free information to better understand your body, listen to its signals and cycles, address chronic conditions, celebrate and explore the full swath of sexual expression from every juicy nook and cranny, and teach you to be an empowered, informed health consumer."


MAYA FRIEDMAN,  POSITIONING COPY

BRAND COLORS

The brand colors shy away from the traditional palette of women’s healthcare and use natural shades contrasted with an electric palette of greens, magentas and reds.

THE BRAND SHIFT

And through all this, we don’t shy away from the history of power and identity and its influence on the way our bodies receive care and experience pleasure today. We’re always trying to shed light on the truth and center the voices, bodies and subjects that have been excluded from medical research and access to care. Our aim is to be relevant and inclusive of all bodies, with a focus on vulva bodies first.                                                                                    MAYA FRIEDMAN,  POSITIONING COPY

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