Broken Halo Management is an indie music management company. The creative direction is inspired by the concept of “the boy with the broken halo,” a line made famous from the Black Key’s song Sinister Kid. On the surface, imagery is bright, cheery and retro, but each element always has an undertone or a “broken halo,” so to speak.
Broken Halo Management
MY ROLE
BRAND IDENTITY
CREATIVE DIRECTION
WEB DESIGN & DEVELOPMENT
CLIENT
BROKEN HALO MANAGEMENT
ART DIRECTION
Brand colors, video footage and gif design throughout reference cartoons like Road Runner & Wile e Coyote to capture the idea of brightness with an undertone.
THE LOGO
The logo and imagery rely on the contrast of complex emotions: adorable guilt and cunning sweetness manifested in the doe-eyed dog, a character who tries to do right by its owner, but can’t seem to avoid making a total mess.
A MOODBOARD SNAPSHOT
A snapshot of inspiration: Isaiah Rashad and Tuneyards' album artwork, crayon & collage mediums, smiley faces in creepy places and melancholy cartoons.
The 112 Project is the first in a series of remote collaborations led by drummer/composer Jared Schonig. After improvising a short piece of music on the drums at 112 tempo, Jared sent the drum track to three different pairings of musicians to create something fresh.
112 Project
MY ROLE
CONCEPT
CREATIVE DIRECTION
DESIGN
CLIENT
JARED SCHONIG
A MOODBOARD SNAPSHOT
The art direction leans heavily on the idea of a venn diagram to represent how the same core drum track at 112 bpms sounds wildly unique when used by three different musician.
BANDCAMP............................................................................................................................................................................................Listen Here
ABOUT THE ARTIST..............................................................................................................................................................................Discography